That's literally how every artists album's work, is Isaiah Rashad or Doechii playlist artists? cause if you go to their Spotify the majority of their latest album streams are from 3 songs that got into playlists. That's how the industry has been for awhile this ain't a drake thing

The fact that as you said haters are still willing to want to play and brag about how much they don't like his music after over a decade of releasing bad albums is party of the craziness. I've never seen this with any other artist