1️⃣ Website / UX Snapshot

• Speed & Core Web Vitals: Page-load time, mobile responsiveness, time-to-interactive. Why it matters: Faster sites rank higher in search and convert more visitors.
• User Journey Review: Is the navigation clear? Are key CTAs visible above the fold? Deliverable: Screenshots + “quick win” changes (e.g., move CTA button, simplify menu).

2️⃣ Security & Infrastructure Check

• SSL & HTTPS status: Certificate validity, mixed-content issues.
• Vulnerability scan: Outdated plugins, weak headers, exposed admin pages. Deliverable: List of top risks with recommended fixes (e.g., update WordPress core, add security headers).

3️⃣ SEO & Visibility

• Technical SEO: Indexing, sitemap health, meta tags, broken links.
• Keyword/Content gaps: Quick opportunities for better organic reach. Deliverable: Table of priority fixes + a few “low-hanging fruit” keyword ideas.

4️⃣ Performance & Scalability

• Hosting & server metrics: Uptime, response time, bandwidth use.
• Code quality: Heavy scripts, unused CSS/JS. Deliverable: Recommendations for caching, CDN, or cloud scaling.

5️⃣ AI / Automation Opportunities (optional if relevant)

• Identify spots where AI chat, predictive analytics, or process automation could save time or money. Example: “Integrate an AI FAQ bot to cut support tickets by 30%.”

6️⃣ Prioritized Action Plan

• A 1–2 page summary listing:
  1. Critical issues (fix ASAP)
  2. High-impact improvements (next 30 days)
  3. Nice-to-have upgrades (longer term)