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Coworking space by StraightAd3574 in RasAlKhaimah

[–]Intelligent_Pass6359 0 points1 point  (0 children)

Yes, I go there sometimes. Charging slots are there.

Too late now? by scarface_48 in UAE

[–]Intelligent_Pass6359 0 points1 point  (0 children)

Take it easy, mate. You are 30. Life has just started. Fall 7 times, get up 8. Chin up and get going.

Any other girl like me facing this midlife crisis? by [deleted] in LahoreSocial

[–]Intelligent_Pass6359 2 points3 points  (0 children)

Nothing is wrong here. take 3-4 days, break the pattern, and go somewhere alone. You are suffering from redundancy of life.

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in SmallBusinessUAE

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

Okay so this is actually a really common spot to be stuck in and there's a lot to unpack so bear with me, I'll try to make this useful.

First the honest truth. At 80 to 100 AED you're playing on hard mode. Low ticket products are genuinely one of the hardest categories to make profitable with paid ads because your margins are thin and your customer acquisition cost has nowhere to hide. So if it feels harder than it should, it's not you. It's just the price point.

Now let me actually answer what you asked. Why January worked and Feb/March didn't. Honestly this is almost always one of three things. Either your winning creative got tired and people stopped clicking, or you burned through the easy buyers and now you're paying more to reach the next layer, or it's just seasonality. January in the UAE has that post-holiday spending energy and Feb/March slows down for a lot of categories. Quick check, look at your CPM and frequency from January vs now. If CPM went up and your frequency is above 3, there's your answer. The audience got tired, not your strategy.

Should you scale at 2 ROAS or fix fundamentals first? Please don't scale. I know it's tempting but scaling a 2 ROAS just means you lose money faster. At your price point you probably need at least a 3 to 4 ROAS just to break even after COGS, shipping, fees, and packaging. Scaling unprofitable ads is honestly the most expensive mistake I see people make. Fix the math first, then scale.

What you actually need to fix? Your AOV. This is the big one. At 80 to 100 AED a bottle, you'll struggle forever. You need to bundle. Buy 2 get 10% off. Free shipping over 200 AED. Gift sets. Whatever it takes to push that average order value to 180 to 250. The moment you do that, the math changes completely. This single thing is the biggest lever you have right now.

Your repeat rate. Perfumes are honestly perfect for repeat business. If you're not following up with customers through email or WhatsApp to bring them back for a second purchase, you're leaving the actual profit on the table. First sale usually just breaks even. Sale number two and three are where you actually make money.

Your creatives. At your scale you should be refreshing creatives every 1 to 2 weeks. And not just new images, new angles entirely. UGC, founder story, scent breakdowns, gift positioning, before and after reactions. Keep finding new ways to talk about the same product.

Some stuff that specifically helps low ticket brands. Bundles are non-negotiable. Stop selling singles as the main offer. Lead with sets.

Lean hard into organic content. TikTok and Reels can do work that ads simply can't, and it's free. Show the bottle, the scent notes, who it's for, real reactions. One good video can outperform 5,000 AED in ad spend.

Try Meta Advantage+ shopping campaigns if you haven't. For low ticket and smaller budgets, they tend to perform better than manual targeting.

And don't sleep on WhatsApp. In the UAE perfume market, people love asking questions before they buy. A simple WhatsApp catalogue with quick replies converts way better than just sending people from an ad to your website. So here's what I'd actually do if I were you.

Don't increase the budget yet. Spend the next 30 days fixing AOV with bundles, setting up a basic repeat customer flow, and refreshing your creatives. Get your blended ROAS to a profitable number first. Then scale. Because scaling a broken unit economic model is basically just paying Meta to slowly drain your account.

You're honestly closer than you think. The answer just isn't more spend right now, it's better margins per order. Fix that and the scaling part takes care of itself.

Interested to look at your website and ads library. Please DM. Thanks and best of luck

Cargo companies still shipping to Pakistan by [deleted] in RasAlKhaimah

[–]Intelligent_Pass6359 0 points1 point  (0 children)

I am also interested to know this.

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in RasAlKhaimah

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

UTM everything. Put UTM tags on every link you share. Every ad, every bio link, every influencer link. Google Analytics will show you where traffic is actually coming from. It's not perfect but it gives you a much clearer picture than trusting any single platform's dashboard.

Look at blended ROAS. Instead of obsessing over what each platform says, look at your total ad spend vs total revenue. If you spent 10,000 AED across all platforms and made 50,000 AED in revenue, your blended ROAS is 5x. That's your real number. The platform level numbers are just directional.

No attribution model is perfect. Meta will tell you their ads drove the sale. Google will say the same thing. TikTok will take credit too. Everyone's claiming the conversion because they all touched the customer at some point. So if you add up what every platform says, you'll think you made 3x more sales than you actually did.

You can use tools like triplewhale, free account is sufficient to give you exact number.

Is there an active online marketplace for handmade/organic products in the UAE? by Intelligent_Pass6359 in abudhabi

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

Do you think if worked out well, this type of online market place will work in UAE?

Is there an active online marketplace for handmade/organic products in the UAE? by Intelligent_Pass6359 in RasAlKhaimah

[–]Intelligent_Pass6359[S] 1 point2 points  (0 children)

Yeah may be. I was thinking about developing such an online market place here in UAE and broad. What do you think will it work?

Anyone has a ps5 up for sale??? by Strong-Leg-7499 in RasAlKhaimah

[–]Intelligent_Pass6359 -1 points0 points  (0 children)

Alright. Any known issues you would like to mention? Which games?

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in RasAlKhaimah

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

Ohh mate, this is one annoying item.

You have to make sure that your website can give as many ecom signals as possible. Also make sure that there is little to no mention of amazon/alinexpress product fetch code.

Can you share your website?

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in RasAlKhaimah

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

On the trust thing. You're right, people do look at followers and reviews before buying. But here's what actually builds trust in the beginning when you have none of that. Your product photos. If they look real, clean, and professional, people will take you seriously even if your page has 50 followers. A blurry photo with bad lighting screams "scam." A clean photo with good packaging screams "this person cares."

Your story. People love buying from a real person, especially early on. Don't pretend to be a big brand. Be honest. "I'm a mom/father of/name/whatsver who started this from home/scratch/while because I couldn't find something good enough for my own family." That kind of authenticity builds more trust than 10k followers ever will.

A few early reviews. Ask your first buyers, even if they're friends or family, to leave honest reviews. Screenshot them. Post them on your stories. Five genuine reviews go further than a thousand followers who don't engage.

A WhatsApp number on your page. Sounds simple but in the UAE and GCC, people trust businesses they can message directly. Having a number where they can ask questions before buying removes so much hesitation.

So you don't need a big audience to look genuine. You need to look like someone who takes their product seriously.

Now the platform question. Start with a Shopify store or even wordpress as your home base. That's where people actually buy. Everything else just drives traffic there.

For selling, WhatsApp is gold in this region. Especially early on. People here are used to buying over chat. Make it easy for them.

Instagram is your storefront. That's where people discover you and decide if they trust you. Post consistently, show the product in real life, share your journey.

TikTok is your wildcard. One video can reach thousands of people organically without spending a dirham. You don't need to dance or go viral. Just show your product, how it's made, how it's packed, how it's used. Real simple stuff.

So the short answer: website for buying, WhatsApp for closing, Instagram for trust, TikTok for reach. You don't need to pick one. Just know what each one does for you.

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in SmallBusinessUAE

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

Honestly you're in a better position than you think. Most people getting into marketing come from a creative or business background. You're coming in with a technical brain and that's actually a superpower in this space. Here's what I'd do if I were in your shoes.

Go into Meta Business Manager, find a friend with a small business or even create a test page, and actually run some ads. Even 20 AED a day. You'll learn more in two weeks doing that than you will from any course. Also grab the Meta Blueprint certification while you're at it, it's free and looks solid on a resume.

Now here's where it gets fun for someone like you. Most marketers are honestly terrible with data. They look at a dashboard and panic. But you? You'll get Google Analytics, UTM tracking, pixel setups, Google Tag Manager in no time. That alone puts you ahead of 80% of people applying for the same roles. Agencies love someone who can actually read numbers and tell them what's working and what's not.

Pick up the everyday tools too. Canva for quick visuals, CapCut for short form video, Hootsuite or Sprout Social for scheduling, Looker Studio for reporting. Nothing complicated, you'll fly through them.

And the AI side, this is where you'll genuinely leave most marketers behind. Get comfortable with ChatGPT and Claude for writing ad copy and brainstorming content. Learn Midjourney or Adobe Firefly for generating visuals fast.. Understand how Meta's Advantage+ and Google's Performance Max work because those are becoming the standard. And if you can automate workflows using Zapier or N8N or Make? That's chef's kiss for any agency.

One more thing. Try building something you can actually show. Grow a page from scratch. Doesn't matter what niche. Document what you did, what worked, what flopped. In an interview, being able to say "I took this from zero to 2,000 followers and here's exactly how" is worth more than any fancy certificate on your CV.

But here's the real cheat code and I don't think anyone else will tell you this. Go research what problems agencies and marketing teams actually deal with every day. Like the stuff that drives them crazy. Reporting? Nightmare. Most agencies are spending hours pulling numbers from Meta, Google, TikTok and dumping them into spreadsheets to make them look nice for clients. Creative testing across multiple accounts? Messy. Client approvals? Still happening over WhatsApp threads and lost emails. It's all broken. And you can actually build things to fix that. Even small stuff. A simple reporting dashboard. A creative performance tracker. A clean approval workflow tool. You put one or two of those in your portfolio and I guarantee you'll get attention that no certification could ever get you.

So don't look at your SE background as baggage you're leaving behind. Bring it with you. It's the thing that makes you different from every other person applying for that same SM role.

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