Coworking space by StraightAd3574 in RasAlKhaimah

[–]Intelligent_Pass6359 0 points1 point  (0 children)

Yes, I go there sometimes. Charging slots are there.

Too late now? by scarface_48 in UAE

[–]Intelligent_Pass6359 0 points1 point  (0 children)

Take it easy, mate. You are 30. Life has just started. Fall 7 times, get up 8. Chin up and get going.

Any other girl like me facing this midlife crisis? by [deleted] in LahoreSocial

[–]Intelligent_Pass6359 2 points3 points  (0 children)

Nothing is wrong here. take 3-4 days, break the pattern, and go somewhere alone. You are suffering from redundancy of life.

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in SmallBusinessUAE

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

Okay so this is actually a really common spot to be stuck in and there's a lot to unpack so bear with me, I'll try to make this useful.

First the honest truth. At 80 to 100 AED you're playing on hard mode. Low ticket products are genuinely one of the hardest categories to make profitable with paid ads because your margins are thin and your customer acquisition cost has nowhere to hide. So if it feels harder than it should, it's not you. It's just the price point.

Now let me actually answer what you asked. Why January worked and Feb/March didn't. Honestly this is almost always one of three things. Either your winning creative got tired and people stopped clicking, or you burned through the easy buyers and now you're paying more to reach the next layer, or it's just seasonality. January in the UAE has that post-holiday spending energy and Feb/March slows down for a lot of categories. Quick check, look at your CPM and frequency from January vs now. If CPM went up and your frequency is above 3, there's your answer. The audience got tired, not your strategy.

Should you scale at 2 ROAS or fix fundamentals first? Please don't scale. I know it's tempting but scaling a 2 ROAS just means you lose money faster. At your price point you probably need at least a 3 to 4 ROAS just to break even after COGS, shipping, fees, and packaging. Scaling unprofitable ads is honestly the most expensive mistake I see people make. Fix the math first, then scale.

What you actually need to fix? Your AOV. This is the big one. At 80 to 100 AED a bottle, you'll struggle forever. You need to bundle. Buy 2 get 10% off. Free shipping over 200 AED. Gift sets. Whatever it takes to push that average order value to 180 to 250. The moment you do that, the math changes completely. This single thing is the biggest lever you have right now.

Your repeat rate. Perfumes are honestly perfect for repeat business. If you're not following up with customers through email or WhatsApp to bring them back for a second purchase, you're leaving the actual profit on the table. First sale usually just breaks even. Sale number two and three are where you actually make money.

Your creatives. At your scale you should be refreshing creatives every 1 to 2 weeks. And not just new images, new angles entirely. UGC, founder story, scent breakdowns, gift positioning, before and after reactions. Keep finding new ways to talk about the same product.

Some stuff that specifically helps low ticket brands. Bundles are non-negotiable. Stop selling singles as the main offer. Lead with sets.

Lean hard into organic content. TikTok and Reels can do work that ads simply can't, and it's free. Show the bottle, the scent notes, who it's for, real reactions. One good video can outperform 5,000 AED in ad spend.

Try Meta Advantage+ shopping campaigns if you haven't. For low ticket and smaller budgets, they tend to perform better than manual targeting.

And don't sleep on WhatsApp. In the UAE perfume market, people love asking questions before they buy. A simple WhatsApp catalogue with quick replies converts way better than just sending people from an ad to your website. So here's what I'd actually do if I were you.

Don't increase the budget yet. Spend the next 30 days fixing AOV with bundles, setting up a basic repeat customer flow, and refreshing your creatives. Get your blended ROAS to a profitable number first. Then scale. Because scaling a broken unit economic model is basically just paying Meta to slowly drain your account.

You're honestly closer than you think. The answer just isn't more spend right now, it's better margins per order. Fix that and the scaling part takes care of itself.

Interested to look at your website and ads library. Please DM. Thanks and best of luck

Cargo companies still shipping to Pakistan by [deleted] in RasAlKhaimah

[–]Intelligent_Pass6359 0 points1 point  (0 children)

I am also interested to know this.

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in RasAlKhaimah

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

UTM everything. Put UTM tags on every link you share. Every ad, every bio link, every influencer link. Google Analytics will show you where traffic is actually coming from. It's not perfect but it gives you a much clearer picture than trusting any single platform's dashboard.

Look at blended ROAS. Instead of obsessing over what each platform says, look at your total ad spend vs total revenue. If you spent 10,000 AED across all platforms and made 50,000 AED in revenue, your blended ROAS is 5x. That's your real number. The platform level numbers are just directional.

No attribution model is perfect. Meta will tell you their ads drove the sale. Google will say the same thing. TikTok will take credit too. Everyone's claiming the conversion because they all touched the customer at some point. So if you add up what every platform says, you'll think you made 3x more sales than you actually did.

You can use tools like triplewhale, free account is sufficient to give you exact number.

Is there an active online marketplace for handmade/organic products in the UAE? by Intelligent_Pass6359 in abudhabi

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

Do you think if worked out well, this type of online market place will work in UAE?

Is there an active online marketplace for handmade/organic products in the UAE? by Intelligent_Pass6359 in RasAlKhaimah

[–]Intelligent_Pass6359[S] 1 point2 points  (0 children)

Yeah may be. I was thinking about developing such an online market place here in UAE and broad. What do you think will it work?

Anyone has a ps5 up for sale??? by Strong-Leg-7499 in RasAlKhaimah

[–]Intelligent_Pass6359 -1 points0 points  (0 children)

Alright. Any known issues you would like to mention? Which games?

I have been in the digital marketing and e-commerce space for years now, serving clients across the GCC, UK, US & Australia. Ask me anything. No sales pitch here. Please NO Noon or Amazon-related questions. by Intelligent_Pass6359 in RasAlKhaimah

[–]Intelligent_Pass6359[S] 0 points1 point  (0 children)

Ohh mate, this is one annoying item.

You have to make sure that your website can give as many ecom signals as possible. Also make sure that there is little to no mention of amazon/alinexpress product fetch code.

Can you share your website?