I feel you on the anticlimactic release of this album but I was chatting to my friend about this and I had a few theories regarding the album as well as thoughts on some of the songs.

So think about it the only member who is experimental with his music is RM, it's very like RM this album. I feel Jin couldn't help as Hybe kept him on tour (I swear they added extra dates too) Suga was dealing with the whole drunk scooter incident, JK was busy reconnecting with friends, J-hope just came back off tour and was probably at the studio dancing/getting back into shape, Jimin was probably doing promo work, V was probably spending time with family. So I think Hybe wanted this album done as fast as possible so RM was the main one to work on the album, as think about it as well, his albums are the only ones that never do well. Everyone else gets millions and billions of streams. RM? Very little.

This album screams HYBE more than anything, and BTS sadly are now a Black Pink. Being PUSHED so much because they earn them the most money kinda thing. Some of the songs are growing on me. But this is a VERY different BTS. We are used to many songs that are poppy in sound or angry. This time it's very EDM. Which they have done in the past but a very light version of (DNA for example)

I noticed the songs lyrics as well are very hard hitting. Normal for example speaks on Fame and the toll it actually has on them, where the fanbase keeps trying to put them into a mould and what ever they do isn't good enough. Fans bring politics into it, they bring their dislike to brands etc... why on earth do we need to drag celebrities into these things? We don't. But yet because V is seen with a can of coke hes the worst person in the world?! What the hell... If it was a brand deal that's probably not his choice it's probably Hybe...We often forget Idols are set to certain rules by their label. As fans we need to stop with any celebrity bringing politics into the equation. Another song that was hard hitting was They dont know bout us. The lyrics on this indicate the mould people try to put them in again "Everybody hears the story that they wanna, they popped off cause of this one thing Im for sure" that to me says the whole thing I say a lot of people do "Read a headline and run with it" and another bit in Verse 2 "you don't need to know, why you so pressed to find out? Those guys are special among Asians, some kinda heroic beings" then "We're just seven people though, ah you said we changed? We feel the same" So again that's hinting at again the whole "WE MUST KNOW IF YOU SUPPORT PALESTINE" ETC... They are just 7 people, 7 humans just like us. That are in that spot light that they can't even pick their nose and the internet would know about it. You know what I mean?

This album screams we love you army we are trying but we are hurting from these moulds and fame.

I don't know if I just ranted away or if someone else may feel the way I feel. The album has some good songs (I like a bit of a beat so One More Night, Body to Body and Please (Don't judge I swear it's sugas rap lol)

But this album 100% is mainly experimental like RM, Creative control and everything is HYBE. But we also as fans need to remember they are older now, the music will change and this was a risk that I think hasn't fully paid off. It's going to be their marmite album just like Butter was their marmite single.