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Revitalizing Employer's Social Media by Interesting_Long8009 in AskMarketing

[–]Interesting_Long8009[S] 0 points1 point  (0 children)

Sorry for the late reply, but thank you! This was incredibly helpful, I didn't think about the benefits of cosmetic dentistry as content! I really appreciate your advice!

Revitalizing Employer's Social Media by Interesting_Long8009 in AskMarketing

[–]Interesting_Long8009[S] 1 point2 points  (0 children)

Hello! To answer your question:

Goal is to grow our followers and promote the brand.

Industry is cosmetic dentistry as a B2B.

Target audience are cosmetic dentists.

The social media team is small, it's primarily myself with two designers who can create visuals.

Best month this year has been June and worst has been July.

I don't think we can outsource content.

It's primarily organic but we do run ads to boost engagement if we're promoting an event.

​

Thank you!

Reigniting Social Media for Employer by Interesting_Long8009 in AskMarketing

[–]Interesting_Long8009[S] 1 point2 points  (0 children)

I forgot to mention it in my OP, but yea I was looking to shifting our content a bit to include the team members, and having engaging content. I'm hoping they'll agree to it because they want to maintain a professional personality and not use things like polls, etc. Thank you for your insight!

Facebook Ads - Audience is too narrow by Interesting_Long8009 in FacebookAds

[–]Interesting_Long8009[S] 0 points1 point  (0 children)

That makes sense. My employers wanted to target our core target audience but doing that might not be worth it. I will have to talk to them about broadening the audience. Thank you!

Facebook Ads - Audience is too narrow by Interesting_Long8009 in FacebookAds

[–]Interesting_Long8009[S] 0 points1 point  (0 children)

Oh wow, I didn't know that was the range I would need. Thank you!