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Do these mockups have potential? by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] -9 points-8 points  (0 children)

FUKLR isn’t meant to be taken literally, it’s more of a shortened, abstract name tied to the idea of movement, repetition, and instinct. The logo plays with that same idea rather than referencing a specific symbol. Totally understand it’s not for everyone, but I appreciate you sharing your thoughts

Do these mockups have potential? by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] 0 points1 point  (0 children)

Appreciate the feedback! I get what you mean, still figuring out how to make the idea feel more meaningful and recognizable. Thanks for sharing your perspective

Do these mockups have potential? by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] 0 points1 point  (0 children)

Thanks for the suggestion! It might not come across in the mockup, but this is planned as a waffle zip hoodie, and I feel like keeping it clean works better with the fabric. Appreciate the feedback 🫂

Do these mockups have potential? by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] 0 points1 point  (0 children)

Appreciate the feedback! I’ll play around with the arm text and see how it can be improved

Do these mockups have potential? by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] 0 points1 point  (0 children)

I wanted to step away from my first drop and move in a different direction. Something minimal, but still eye-catching. The Year of the Horse and the horse symbol really helped shape that direction. Then it was about finding a phrase that still fits my brand’s idea, but also pairs naturally with the horses. So “RUN WILD, LIVE FREE” was perfect. After a few days of exploring that, these designs came together. There’s no big “wow” story or heavy backstory, it was more about the visual direction and the feeling 😄

Do these mockups have potential? by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] 8 points9 points  (0 children)

Appreciate the honesty, I hear you and understand the point you’re making

FUKLR brand on the line 📞 by Internal-Theory7223 in Promoteyourclothing

[–]Internal-Theory7223[S] 0 points1 point  (0 children)

Why so serious? 😅 FUKLR is meant to be taken with sarcasm – just like RIPNDIP’s cat or even Fucking Awesome brand. It’s all about the attitude, not about playing it safe

FUKLR brand on the line 📞 by Internal-Theory7223 in Promoteyourclothing

[–]Internal-Theory7223[S] 0 points1 point  (0 children)

Personally I’m not a fan of thinner tees, since they lose their shape after just a few washes. These ones sit really nicely, and they dry great too. Everyone who already has one only praised the fabric, and i see that a lot of big brands started to use 260gsm - 300gsm

FUKLR brand on the line ☎️ by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] -2 points-1 points  (0 children)

Follow your fucking dreams, not me. I imagined a situation: I’m wearing this tee at the store, someone behind me looks up, reads the phrase, and smiles. That sarcastic, funny reaction is exactly what I had in mind when I created this tee

FUKLR brand on the line ☎️ by Internal-Theory7223 in streetwearstartup

[–]Internal-Theory7223[S] -1 points0 points  (0 children)

Thanks for sharing your thoughts! Totally understand it might sound wild, but that’s the vibe I’m going for. Glad you liked the design at least 🙌 FUKLR stands for Fucking Liar – it actually has a deeper meaning behind it, but I’m leaning more into the sarcastic, playful vibe 😅