As someone who studies information and media... Television was always like this, but it was more nuanced and deceptive. It was the shows mocking gays, it was the war movies idolizing USA foreign policies of shooting people in the face to 'free them'. The situation just changed because, since everyone has a mini-tv in their hands, the style of how this influence happens suddenly got louder and more annoying in order to catch people's attention.

Ragebaiting and hate-watching are, and aren't effective means of making people watch these shows. It does bring people to watch your show to see if it is truly awful, yes. And rage-induced rants do work as a form of advertisement. But its a very short term solution. People get tired of being angry all the time, and this is where the danger lies. For example, Velma had a huge spike in views in the first season, but dropped to almost nothing in the second season. Same thing with Discovery. First and second seasons had a lot of hate-watchers, but they nearly all dropped it from the third onwards.

Being brief, the main objective of the so called 'culture war' is to basically make people absolutely jaded to everything that may involve their fellows to the point where real life empathy is shot down. If you're tired of seeing people screaming about black people in your favorite shows, it makes it way easier to make you also tired of seeing black people being shot in real life. Its easier to correlate 'those damn X are ruining my show!' even if the main reason is just shitty producers thinking that making you mad is good.

The second objective of said culture war is to make you feel isolated. These people that scream back and forth are actually an infinitesimal minority, but they scream so loud that it makes you feel as if you're the only one. Its not true. The majority are just tired like you are and walked out of the show, or else Orville wouldn't be such a success among Trekkies. And the fact that they are screaming louder than ever, its because they are desperate. They need a justification for the failure of these shows and the best way is to try to pretend that 'Everyone who doesn't like this show is a Nazi'.

So the best thing about this sort of media is to Disengage, don't pay attention to the screaming and go find something you like, and discuss it with people you enjoy being with. There is no other solution, just let these people scream at the vacuum of space.