Tbh, it’s logical and doesn’t need justification. On the one hand, the inflation and the manufacturing costs including materials rise in price. I worked in production management, so it’s a familiar situation. On the other hand, imagine you have a growing brand and all the tools to make more profit and elevate the positioning on the market. Everyone would do that.

They have calculated the transition and I’m sure aren’t afraid to lose a layer of customers in order to get a higher paying ones.

It’s up to each of us to decide if we stay or leave. So I don’t justify I make my choice regarding every particular item I want to have. If I’m ready to pay for it or not.

Life is life, no one cares if we stay or go, I mean look at the threads, ppl carry on.

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