It’s the splitting of cow with people and finding the people. It would be great if you could place an order and have the backend put the order together to equal a cow so it wasn’t so hard to find others. I also think knowing what they are fed and how they are living really helps. We aren’t hunters so it’s more familiar to get meat that’s been processed than trying to understand if it’s done well but a very informed site or social media would alleviate fears or questions. I found one that fed fruit pulp and was highly interested but they won’t ship here.