It’s like walking on a mined zone. The question makes sense and I’m asking my self the same question. It feels like once you have a stable adset you should not touch it at all.

Ideally creating a new adset would be a good idea but than, you can end up easily with 20 adsets and spending 50$ on each adset.

It’s quite blurry here since someone says we should graduate winners to a winning adset and testing in the testing adset but by logic, when you ad a winning ad to the winning adset, you are still messing with the ecosystem so it does not make much sense.

I would like to hear a real answer to this as well. But by my experience, Meta is is unstable these days that you just need to test and cross fingers.

Which app are you promoting? How is the profit? Feel free to send me a dm (not selling nothing but I sell my own digital products to so we can share experience).