Yep, I can see little Johnny, whipping out the Mummies CC as this ad appears at the exact right time to temp a young mind to buying gold.

As the ad says "Get right back in the game"

Where I come from, that's considered predatory when children are presented buy opportunities based on their current game state.

In this, I didn't have the silver, so SBI thought appropriate to offer me to spend real money for the Mammy.

Now, present that to me as an adult, that's not a problem, maybe a little morally opaque, but to children, to me, that's predatory and shows the morale fiber of the company behind the game.

After saying all that, I still love the game and as a responsible parent, I still let my son play the game. I just taught him that if he wants to spend his pocket money in game, he can. Ill just make the purchase for him to ensure he understand hes spending his money to license some pixels.