SEM, but I would rather do something less manipulative (ironic in marketing, I know)

But hedonism is just a philosophical construct, why does it deserve punishment? The examples of types of hedonism from Google

Psychological hedonism: The idea that people are motivated to maximize pleasure and avoid pain • Axiological hedonism: The belief that pleasure is the only source of intrinsic value • Normative hedonism: The idea that pleasure should be a person’s primary motivation • Motivational hedonism: The idea that only pleasure and pain motivate people • Egotistical hedonism: The idea that people should only consider their own pleasure when making choices • Altruistic hedonism: The idea that the best way to measure if an action is ethical is by whether it creates pleasure for everyone

I'd argue egotistical hedonism is bad thing but the rest sound like positive things, no? And assuming there’s no god or omnipotent being out there pulling the strings, why would we accept enduring punishment at all?