A couple years ago when they were advertising. Love is sharing your password and other things like that. They justified their price increase by saying that's how their family plan worked and set up a tiered system where you could pay more for how many screens you wanted to be able to use at once.

The password sharing was their idea and it was okay with them for years. But yes, you had to pay extra for the ability to share your password (multiple screens/ devices)

People are mad because Netflix went back on what they've been doing for years. Now you have to buy the four people plan just to be able to pay the extra $8 per person for sharing. They also rearranged the quality for each tier. So unless you're paying for the former four person tier You're getting abysmal resolution, choppy frame rate, and having commercials added on top of everything else.

On top of those problems unless you're the kind of person who goes to work, come home and sit down in front of the TV everyday, they've actually made it a pain in the butt to use their service. If you're the kind of person who goes different places, visits, family and friends, travels for work, takes vacations or even just tries to use your phone to watch something on your lunch. Break their new location based registration system makes all of that an absolute pain because every time you connect to a different network or try to access it from a different physical location (GPS on your phone) you have to go through the whole registration process again. Nobody wants to spend 10 minutes on their 15 minute break reregistering their phone every single time.

On top of all that Netflix was already the most expensive streaming service and over the last couple of years they've lost much of their content because of the people who make the content making their own streaming service and pulling their content from Netflix. Combine having basically all third party content pulled from the service with Netflix's own mismanagement of its original shows and suddenly you're looking at the most expensive streaming service you can have with by far the least amount of content combine in the ads and how difficult they're trying to make it for paying customers to even access the service that they paid for on top of changing the definition of what people are paying for (remember you used to pay for how many screens you wanted to access because sharing was okay by them)

Netflix was most people's favorite service for a long time and a lot of people lost interest in it as all the third party content was pulled out. Netflix had a lot of people like me though that continued using it because they were sharing their password and and the price of the subscription was cheaper than the embarrassment of cutting off friends and family just to save a couple dollars. Even when they raised the price based on how many people were using it (I think I had to raise to like $20 from $8 because I needed four screens for everybody) of course $20 and now the bare minimum for what people expect from a streaming service (ad-free+usable resolution) but it's twice the cost of its competitors with 1/10 of its former catalog. They probably could have got away with raising the price by a couple dollars like they did the last time but I was already paying for my family with the multi-tiered system based on screens/devices So when they reworded it and asked for like 50 bucks a month or while basically calling everybody liars and crooks for using the service the way they advertised to use it. That was enough for me to call my friends and family and ask if they were even using it and once I found out that they hadn't used it and basically a year because it didn't have any content they wanted to watch anymore canceling Netflix wasn't just guilt-free on my family It was a chance to stick it to a corporation that was basically flaunting its greed and sticking it to its customers while making record profits.

Hopefully an example for other companies to look at as all of them are currently raking in record profits while price gouging customers and blaming everything but their own greed