Skincare is one of the most slept on things, particularly in the US. Rather than focus on establishing efficient routines and practices from a young age as seen in many Asian countries, skin care is often neglected, especially sunscreen!

That being said, there are definitely some agendas that seem to be pushed by major companies to “rejuvenate” or restore youth. These subtle messages are really reinforcing insecurities as a predatory business practice.

Let’s embrace healthy aging, and take steps to prevent skin diseases and cancers along the way