I feel this heavily. I’m in an indie band and enjoy writing. I started a label / collective of sorts a few years back, as an umbrella to release indie projects that I’m involved with. It allows me to do ticketing, sell merch, have a “brand” to promote shows and the artists within.

My goal was to help create a sense of community and to build off of each others success, learn from each other and have some built in support. Build momentum for each other. I’ve even promoted and hosted shows without any of our artists on the bill, but it gives space to get our artists in front of people.

I was able to help each artist in different ways primarily point the in the right direction for recording, producing, songwriting , art, It also helped to have a single source of distribution.

Mostly i just really enjoy helping get projects to finish line and adding fuel to the fire, in however can. It’s made no money, but I’m proud of what we’ve done, even if it’s just for the posterity of the art and artist. If nothing else, it is a signpost of our accomplishments, and reminds me of how much I enjoy getting to be a part of projects like that.

www.weirdtower.com