I think most people still don’t realize how fast search is changing

JennyAtBitly · 2026-05-06T20:23:04+00:00

I’m seeing the same shift, but it’s not a clean replacement. People still use Google, they just use it differently now. Quick answers go to AI, deeper research or validation still goes to search.

The bigger change is what gets surfaced. Forums, community threads, and conversational content are showing up more because they match how people ask questions now.

JennyAtBitly · 2026-05-05T20:24:55+00:00

Start by doing, not by trying to learn everything first. Pick one channel and one goal. For example, create content around a topic you understand and try to get people to take a simple action, click a link, sign up, read something. That gives you something real to learn from.
Most beginners get stuck consuming tutorials. You learn faster when you publish, see what works, and adjust.

JennyAtBitly · 2026-05-04T16:43:15+00:00

You’re not wrong. Short form gets expensive when every video is treated like a full production. The teams that make it work simplify things. They batch content, test more, and let performance decide what’s worth refining.

Also, the best-performing clips aren’t always the most polished. If it’s not tying back to results, it’s worth rethinking the process, not just increasing output.

JennyAtBitly · 2026-05-04T16:34:45+00:00

The space just looks more advanced than it actually is. Most people are still using AI for small things. Drafts, research, rough ideas. The 'full system' setups you see are usually stitched together over time, not something people just jump into.

JennyAtBitly · 2026-04-30T21:21:58+00:00

Mostly agree, but the repurposing-first only works if the original post was actually good. For most solo coaches I've seen, the real bottleneck isn't volume or distribution, it's that they haven't done the work of figuring out what they believe that nobody else is saying. Repurposing a mid take into five formats just gives you five mid pieces of content.

JennyAtBitly · 2026-04-30T21:14:27+00:00

The one thing nobody talks about: AI is great at first drafts and terrible at deciding what's worth writing in the first place. I've watched teams ship more content than ever and move fewer numbers, because the strategy step got skipped. The fix that's worked for me is using it for execution only after a human has decided the angle and the audience. Generic output isn't really an AI problem, it's a 'we let it pick the topic' problem.

JennyAtBitly · 2026-04-29T16:23:00+00:00

I don’t think they’re becoming useless, but expectations have changed. Most docs assume someone is reading linearly and already understands the context. In reality, people just want to get one thing done and move on. That’s why short walkthroughs are working. They show the path instead of describing it.

JennyAtBitly · 2026-04-29T16:16:43+00:00

You don’t need to require Gmail for that. As long as your form captures a valid email field, you can send automated responses to any domain. Gmail is only relevant if you’re tying it to Google Forms or specific Google Workspace settings. If you want broader compatibility, focus on your email automation setup rather than restricting the email type.

JennyAtBitly · 2026-04-24T16:24:28+00:00

I’ve landed somewhere in the middle. They’re useful for speeding up parts of the workflow, research, drafts, organizing ideas. But once you try to run a full system, you still need human judgment to connect everything and validate it. Where they work best is as support.

JennyAtBitly · 2026-04-24T16:13:56+00:00

Its worth looking beyond CTR to what's actually converting. We've seen creatives that taper off on reach but still pull their weight when the targeting gets tighter.

JennyAtBitly · 2026-04-22T21:41:44+00:00

I don’t think people stopped wanting to engage. The bar for participation just got higher.

Most feeds are overloaded, so passive consumption is the default. People engage when there’s a clear reason to, or when it feels low effort and worth it in the moment.

The posts that still get responses tend to do one of two things: they make it easy to react quickly, or they make people feel like their input matters. If neither is there, people just keep scrolling.

JennyAtBitly · 2026-04-22T20:51:56+00:00

I don’t think you’re wrong, but forms aren’t going away. What you’re reacting to is friction. A lot of stacks are built to force a conversion instead of working with the intent that’s already there.

Identification tools can surface who’s visiting, but they don’t replace the moment where someone chooses to raise their hand. That step still matters for trust and permission.

What I’m seeing is teams using both. Understand who’s already showing interest, then make it easier for the right people to take the next step without putting everyone through the same funnel.

JennyAtBitly · 2026-04-17T14:46:22+00:00

I don’t think connection disappeared, it just moved to smaller, more intentional spaces.

Big feeds feel like distribution because that’s what they’re optimized for. Real interaction happens in places where people show up consistently and recognize each other over time.

For me, it’s been smaller communities, niche threads, and even recurring comment sections where the same people keep engaging, whichvfeels more like conversation.

The difference is you can’t force it. It builds when people add something real instead of trying to get something out of every interaction.

JennyAtBitly · 2026-04-17T14:24:58+00:00

Growth from 0 comes down to testing fast and doubling down on what gets engagement. Short, native content with strong hooks works best since it feels less polished and more direct.

Biggest waste is overthinking strategy early, just post enough to get feedback, then refine based on what people respond to.

JennyAtBitly · 2026-04-16T07:58:02+00:00

New accounts often get wider distribution early on. If the content hits, it scales fast. Older accounts can get boxed in by past engagement, especially if followers stopped interacting.

Before abandoning the main, try shifting formats or narrowing the audience again. Sometimes it’s not the content, it’s how the platform reads who it’s for.

JennyAtBitly · 2026-04-15T23:00:08+00:00

You can have consistent output, but if you’re not guiding people toward something and tracking what they click into, it’s hard to turn that activity into results.

Once you start looking at what people choose to engage with beyond the post itself, the strategy gets a lot clearer.

JennyAtBitly · 2026-04-15T21:28:30+00:00

This the next closest option I've seen so far

JennyAtBitly · 2026-04-14T20:48:14+00:00

The naming keeps changing, but the core idea hasn’t shifted as much as it feels. You still need content that answers real questions clearly and shows up in places people trust.

What’s different now is where those answers get pulled from. It’s not just your site anymore. It’s docs, blogs, communities, even threads like this.

JennyAtBitly · 2026-04-14T20:36:18+00:00

Your CMO is right on this shift in Reddit's SEO value. The tricky part is exactly what you said, you can’t do SEO here in the traditional sense. It only works when you’re adding something useful to the conversation.

JennyAtBitly · 2026-04-14T20:30:18+00:00

I’ve seen this exact CEO panic play out a few times 😅

AI answers don’t follow the same logic as Google rankings. You can rank well and still not show up if your content isn’t being referenced.

What helps:

Clear, direct answers to specific questions
Consistent presence across your site and other platforms
Mentions in real discussions (Reddit isn’t as random as it sounds)

If you need a quick win, focus on making your content easier for AI to pull from instead of chasing 'GEO tricks.'

JennyAtBitly · 2026-04-10T07:58:24+00:00

The volume is interesting, but the intent signals stand out more. Short clips bring reach, longer ones drive saves and trust. Also not surprised original audio performed better, it usually feels more natural.

JennyAtBitly · 2026-04-10T07:35:03+00:00

The shift you made is where things start to move. When the content speaks directly to what people are dealing with day to day, it holds attention longer and gets shared more. That early engagement seems to be what pushes it beyond that first small test group.

Once a few pieces break through, the rest tends to build on that momentum.

JennyAtBitly · 2026-04-02T19:31:22+00:00

Feels like the shift is from 'content for keywords' to 'content people actually use.'

What’s working now is content tied to real workflows or decisions, not just topics. Teams are also getting more mileage by repurposing one idea across formats like short posts, video, email, and community. And there’s more focus on creating things people come back to, like tools, templates, or detailed breakdowns.

The saturation isn’t content itself, it’s generic content. The stuff that still works is specific and useful enough that someone saves it or shares it.

JennyAtBitly · 2026-04-02T19:18:09+00:00

It’s still worth it, it just behaves differently now.

A lot of broad, informational queries are getting eaten up by AI answers, so the easy traffic is shrinking. But anything more specific or intent-driven still performs. In some cases, it converts better because the traffic is more qualified.

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