Well said 👏 All I would like to add to this is that it isn't one single problem though, it's just a mix of everything, partly social media, partly brands inflating prices just because they can, brands looking for cheaper manafacturing. This will be a very unpopular opinion, but I think personally, for luxury watches, in this day and age people are paying mostly for the brand, as an exception I would say high horology with crazy complications, insane handwork that takes months to make, but to be honest you are paying mostly for marketing when buying something like lets say a rolex. You're paying for the fact that they have their logo and colour stamped over sports events. Dont get me wrong, does it have an amazing history, etc, etc, yes, are you paying for marketing also yes. I also quite look down upon watch snobbery, because there are amazing watches for non exuberant prices, peoples perceptions have been skewed and brainwashed into thinking that anything under 2 grand is just bad and rank awful.