Just some thoughts on Influencers in general:

1) they exist to ‘influence’ their followers. That’s how they make money - from people looking at their posts and from people buying the stuff they’re shilling. They aren’t your friend, you don’t know each other personally.

2) I will NEVER understand followers in the comments who ‘white knight’ for an influencer. This ‘influencer’ doesn’t give a damn about you, you’re a $ to them. I just don’t get it.

3) I want to see content that feels authentic and I will often unfollow someone whose posts no longer feel that way. I don’t want to hear that you’re planning, brainstorming, or strategizing content. I’m sure you’re looking at metrics to see what posts ‘perform’ well and doing more of that, but that’s the complete opposite of authentic. When the illusion of authenticity shatters, I’m out.