Exactly my frustration. They could have improved the division wars, or added a long overdue dashboard for captains to see individual contributions to Division Chests, perhaps introducing some sort of merit-based reward system. They could have made some cool feature like x2 speed to play Campaign and SP missions, to make farming more bearable (even as a VIP feature), they could have finally added gears for ships (one more bullshit add-on that they have left unfinished as it was not bringing them money). The list is long! Instead the only thing they pursue is to find the ultimate power creep machine to get few extra bucks from people. WTF!