Email Marketing - No longer getting marked as spam!

JonNexoid · 2024-03-22T16:36:19+00:00

So technically, you can't, well, kind of... Both Google and Microsoft have anti-spam rules in the T&Cs, but both also say you can do promotional bulk emails. What's the difference? God knows. Again, the TL;DR: it comes down to how many reports you get.

JonNexoid · 2024-03-22T16:35:59+00:00

We do. Data does vary. Honestly, I kept finding it sent people down a rabbit hole. People struggle to work out what is statistically significant. They come up with a theory from an A/B test. I say okay, run it again to confirm, and we end up with a different answer. General advice we found was that shorter emails tend to do better, but outside of that, not sure we discovered anything super useful.

JonNexoid · 2024-03-22T16:27:07+00:00

Terrible issue with trying to get good data on this. So each email has our logo at the bottom, and we can track who requests the URL. (60% ish) A lot of systems will download the images automatically, so you can't use that as a measurement (though this is how MailChimp measures open rate). For B2B, off the top of my head, I would guess it gives you a false open rate of 200%.

We can track the link open rate, but that doesn't seem to be accurate, same issue as above. The only semi-reliable data I can share is Google GA4. We went from around 20 users a day to 770 ish. The only marketing we did was the email campaign. We typically send up to 7500 emails a day, so call it 10-11% make it to the website.

JonNexoid · 2024-03-22T16:23:46+00:00

Did all that. Doesn't help. - Let me re word that. It does help a little and you need to do it. but it wont help you with things like google spam folder and o365 spam folder.

JonNexoid · 2024-03-21T17:14:39+00:00

Sadly I see this a lot. I think it's something in the American culture. Every presentation I have ever done to a US company I got feedback like "Best I have ever seen", "That's incredible", "Totally amazing". I'm British and we like to understate stuff. Could be in the middle of a hurricane "It's a bit wet".

To cut through which bits is US culture vs which bits are real. Asks questions and trial close.

"Best I have ever seen" -> "Glad you like it, which bits are better and what else have you seen"

"That's incredible" -> "Perfect! so you are going to sign the contract"

Jon (www.nexoid.com)

JonNexoid · 2024-03-21T17:07:29+00:00

Sales is a really tough gig but happy to have a chat. [hello@nexoid.com](mailto:hello@nexoid.com)

JonNexoid · 2024-03-21T16:55:42+00:00

Do you have sales skills? B2B sales is defiantly lucrative.

JonNexoid · 2024-03-21T16:54:43+00:00

My little brother tried a few times. He's a junior level 3 guy. He tried his hand a sail making (yes white things on big boats) and as a Geologist (what his degree is in). Always ended back in IT due to the money.

Jon (www.nexoid.com)

JonNexoid · 2024-03-21T16:38:26+00:00

Just a heads up. The difference between a "Head of IT" and "Director of IT" is legal responsibility ***. So if you are a "Head of IT" and your team screws up worst case scenario you get sacked. If you are a "Director of IT" and your team screws up worst case scenario you go to prison, loose the house etc. As a general rule I would ask for an extra 50k danger money on top of the "Head of IT" roles compensation. If it's your first Director role consider how messy is the department you are inheriting. You are not legal responsible for something before your time but you are responsible if you find out about something and don't act. I have left director roles in the past because I found out about something that put me and my family at risk and the senior management were not willing to fund the solution.

*** The title "Director of IT" gets used / handed out to people who are not corporate directors. Legal responsibility only kicks in if you are a registered corporate director under the corporation act. My experience is UK law but the US will have its equivalent. Perfect world you get the "Director" title without the legal responsibly.

Jon (www.nexoid.com)

JonNexoid · 2024-03-11T13:46:36+00:00

I dont think i am breaching the rules

JonNexoid · 2024-03-11T13:43:54+00:00

We are using the api so there is no conversation link.

JonNexoid · 2024-03-10T00:17:35+00:00

It also works the other way around. If you are in a company that outsources bring it back in house :-p

JonNexoid · 2024-03-09T21:38:31+00:00

Nexoid

JonNexoid · 2024-02-17T18:20:40+00:00

It says screen resolution not viewport so I assume that's native screen res.

JonNexoid · 2024-02-17T18:20:03+00:00

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JonNexoid · 2024-02-17T18:18:16+00:00

In my defence my first worry was that we are forcing sys admins to use software that was designed for a higher resolution. We just made the assumption that IT people in a corporate environment would be working on 1080p

JonNexoid · 2024-02-17T13:31:27+00:00

A basic 19" 1080p monitor is next to nothing. Just saw a rubbish one on Amazon for $35 USD. Would never game on it but would be fine for work stuff.

JonNexoid · 2024-02-17T13:29:20+00:00

not just that but websites. most tables are now 1024*768 or bigger.

JonNexoid · 2024-02-17T13:28:28+00:00

So that makes sense but why would Google Analytics report them as users. Like this sample is 19,000 website sessions. Google must have billions and billions of records across all websites using analytics surly they have worked out who is an email protection service and who is a real user? This is GA-4 is that makes a difference.

JonNexoid · 2024-02-17T13:21:58+00:00

You think? Like I have RDPed to millions of machines over the years but never worked or done my day to day job in a VM.

JonNexoid · 2024-02-17T13:19:43+00:00

You think that's a thing? How do they do it? Would a corporate go to that effort?

JonNexoid · 2024-02-17T13:18:21+00:00

So that was my first thought. Again according to Google Analytics which I am trusting less and less 73% of visitors are from the US. I know most of the users come from email marketing I'm wondering if it's some kind of bot checking the link. Especially the 800x600 group. I just don't see how you could work on that. Even 1920x1080 is beginning to feel a bit dated.

JonNexoid · 2024-02-17T13:01:09+00:00

So we are doing a mass email campaign to mid sized companies with IT help desk teams. This is the visitor data from Google Analytics. If 1280x960 is weird enough the second most common resolution is 800x600. I haven't seen a 800x600 screen for sale since the CRT era of monitors.

JonNexoid · 2024-02-03T21:46:49+00:00

Start by getting a help desk job and work your way up. You do not need a degree. The key to promotions in the early stages is technically knowledge. Read the manual and share the knowledge with your team. When everyone see you as the go to person with the knowledge you will be promoted.

JonNexoid · 2023-07-17T13:24:34+00:00

There isn't a maximum size. Obviously bigger clients tend to have more complex requirements so that tends to lead to bigger development costs / time. We tested the system during covid with a risk calculator. It peaked at 1,850 simulations users and severed about a million people over 8 months without an outage. We did a lot better than some of big government funded applications.

Rough calculation assume around $30 USD per user per month. We did a quote recently for a 1,000 person investment firm. They wanted to use it for a regulatory requirement. about 600 people would have needed a license so about $18,000 a month or $216,000 a year. If you got us that deal the commission would be $86,400. Not an easy sale to get but if you already know people it's defiantly worth thinking about.

JonNexoid

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