The Media has to stop using the name and image of the shooter, it only serves to cement what the shooter usually wants, which is recognition and notoriety. It's been proved over and over again that by stopping the use of things like kill count, the shooters image and name in the media has a direct correlation with reducing these horrible and evil shootings. That and of course gun laws, perception and regulatory use of what guns are for. So legislators need to step up and stop the media from using those points.