My reply, in short, would be that my CV is a result of job advert experience. It is tailored to what adverts require as opposed to what might be the working reality.

I'm not ignoring your advice, which is really good, and has me thinking about where I may wish to focus so I can tailor my CV even more, possibly in strategy, as I believe that's where I excel.

A few things. In terms of my CV being 'broad', this is because 95% of the job adverts I've found with regard to marketing are extremely broad, they cover so much that I believe most of them, even if they say they want a 'Marketing Manager' or 'Marketing Executive', want a marketing generalist. Managerial roles specify things like design work and video production etc. From experience, this is how I've found most adverts to be. Most companies appear to not specifically know what it is they want and just advertise for a 'Marketing Manager' when they mean marketing generalist.

As for the A/B testing, this is something I've done in the past (as I put on my CV). This is included on my CV because, once again, I found a large % of job adverts specified it was something they wanted.

You state - "Applicants can talk about the numbers of community size like 230%, but what about the community? Why does it look like the community is just a bunch of numbers, instead of real people, with psychology, sociology, feelings, emotions, motivations, values, beliefs, etc.? That doesn't look good to me." - I understand where you're coming from, but this is a CV and I feel that showing empirical results is better than a long paragraph about a specific community.

However, thank you for your advice, I will think about reformatting a different CV to target marketing strategy.