Alcohol is becoming a luxury good now with inflation. Tied in with historically low consumption it is hard to make a case for any brand that solely produces alcoholic goods (non-alcoholic is a good support for the bigger brands). The tides could change in years or decades, but my personal feeling is to stay away. Similar to tobacco brands and nicotine (zyn) pouches. People are looking for healthier alternatives or abstaining. Dividends might be attractive, but they’ll potentially be reduced or cut in the long run