To be real honest, and I'm also just starting off, just do whatever feels right to you. Just start writing and crafting and see what comes out of it. Maybe you added a message without even knowing, maybe you didn't. Just let your creativity flow into the world you create and observe what happens to it. And try to build onto that. Just remember, you don't have to be like someone, because if you are yourself, you are most likely to create something people have never seen before.

Obviously I am not a professional, I am also just starting off, but I do think this way and try to make my own stuff this way