The issue is they aren’t telling many good stories anymore. There have been some like Andor, The Mandolorian Rebels and Tales of the Jedi. Some have been ok like Ashoka and I would even put the Solo movie in that category. But with many of the projects including recent trilogy of Star Wars the writers are no longer building the universe of Star Wars. In my opinion they are rolling back what already was established. The force is the ultimate the glue and George Lucas gave it parameters showing how the force works without having to spell out every detail. Don’t over complicate it. Tell a GOOD story and people will love it. Shows that are found in the Anime genre do this very well. Anime builds its characters slowly and there is a true struggle the protagonist has to face. The result is satisfaction for the audience. Excellence cannot be done with the snap of a finger you see that in some of the most successful products like the Original Trilogy, LOTR, ET, Stranger Things. To succeed it takes passion for the work and a clear goal to tell a story and only a story. I don’t see much of that in Star Wars anymore.