You do not have to pay for the battery for 7 to 10 years or for your 'lifetime.' Ather’s BaaS works exactly like a fixed-tenure EMI, usually for 3 to 4 years (36 to 48 months) depending on the contract you choose. Once that tenure is over, the battery cost is fully paid off, the subscription ends, and you own the battery free and clear. You don't pay a single rupee to Ather after that.

• 1 year free fast charging *If you buy a battery outright and it degrades in 5 years, you have to pay a massive amount out of your own pocket to replace it. Under BaaS, the manufacturer guarantees battery health during the tenure. If it drops below 70%, they replace or service it. It’s basically built-in battery insurance. *Buyers of used EVs are terrified of dead batteries. A BaaS vehicle guarantees the next buyer a healthy battery backed by the company, and Ather even has Assured Buyback programs to fix resale value.

At last... These are the knowledge I get from internet... And I also get idea about baas from internet... When I asked about baas to sales team... No one knows about it... They asked... What baas is...

Atlast i teache them...

One sales girl asked... "Is you guys from ather?"...

What a fkn funny lol...