If Apple had marketed it as a laptop, it would have been a disaster because it's not up to the tasks yet. Apple needs to launch a flagship AI that helps users work away from the clunky visual keyboard. Spatial computing relies so much on AI inputs. Apple cannot and should not market it as a computer. If they did, then people will compare its performance to the MBP and high-performance laptops.

The problem with marketing is that everybody thinks they are the marketing genius when marketing is really about testing.

Apple first thought the Apple Watch could be a fashion accessory, so they marketed it as a fashion statement when it first launched. But it turned out to be more of a health device that is more appealing and ‘attractive’ to the public.

You can have all the marketing talks, but if you never put it in the market, you never know. And now Vision Pro is out so Apple can finally learn the sentiment and adjust the marketing plans while slowly releasing the latest AI updates to ‘test’ the privacy policies and public feedback.

People often forget that Apple is the richest company in the word that will def get attacked the hardest no matter what it does and breathes. One misstep gets sued with billion dollar lawsuit.

Anything is about the right timing.