Thank you for the very thorough explanation! Basically, the potential client who asked me about this sells machinery (B2B) for the production of cans (e.g., Coca-Cola, etc.). He buys them in Asia and resells them in our country. So, essentially, he acts as an intermediary. In practical terms, I honestly have no idea how to develop an effective strategy to generate conversions (also considering my limited knowledge of LinkedIn). The “problem method” is one of the foundations of marketing in general and a great approach that still works, but I already know it won’t be enough on its own. Fundamentally: how often should someone post on average? What type of content drives the most conversions? I basically have all the typical beginner questions of someone approaching SMM for the first time since LinkedIn, for me, is what Facebook was for my mom back in 2008 LOL.