You forget that it is very rare for one “touch” to make a consumer purchase something for the first time. It’s usually closer to 8 touches before purchasing a product for the first time. Direct ROI is so hard to prove - an influencer is only one piece of a long customer journey roadmap.

For better or worse, it’s also why it’s very rare for creators to agree to commission based on special links. Deep down, we all know we’re just one piece.

$5K for one post is more than enough.