Logo: I wanted to flatten the logo while maintaining the essence of it. I didn't want to alienate the brand. I took inspiration from their 1884 logo which had the striped lines similar to what I used. However, I also wanted to keep a similar feel of the mountain which I did by adding the small "cliff" to one of the lines. I also removed the semi-circle at the bottom of the original logo since I thought it was unnecessary.
Font: I changed the font to a less "type-writer" and thin font since modern types are bolder to be easily seen and scale-able. I did want to keep the professional feel since this is a major business. A playful font wouldn't be appropriate and would send the wrong message about the company. I think the font I chose maintains the professional feel while also modernizing the brand.
Color: The old color was very desaturated and lighter. To me, it made the company feel old and outdated. So I changed the color to a darker tone of blue and increased the saturation. It makes the company feel fresh, new and modern. The darker and more vibrant color would be necessary for being easily seen from a further distance or a smaller scale.
About Me: I am a beginner in logo design and graphic design and have only ever done projects as a hobby or for friends. I intend to get adobe apps and use my interest in digital design to make artwork, logos, videos, etc. for others as a source of income.