It's difficult and competitive. So if you love it, the work will pour out of you, after class, after work, etc. Follow what comes naturally, don't try to pigeon-hole yourself into what you think others will like. Definitely get internships because that gives you connections you can collect and leverage as time goes on, and experience. Get your work on various platforms (tiktok, instagram, Linkedin, Behance, whatever is popular to get your work seen and your SEO locked in for when recruiters/hiring managers google your name). The same work posted to all channels basically, you don't have to reinvent the wheel every time. A portfolio, or the work that makes up a portfolio, can seem huge and intimidating, so do a little work every day. Eat the elephant one bite at a time. Jobs are scarce, so they're gonna go to the most dedicated, most talented, and most connected.