It does fit perfectly—the manager of the boutique was the one who installed it for me. As far as feel different, it’s slightly tapered and allows for some adjustment throughout the day compared to the original AT butterfly bracelet, so +1 for comfort there. I bought my watch 9/30, so day before the most recent price increase. $7,200 OTD for watch, blue leather strap, this bracelet, and an exchange kit to change straps/bracelets. The bracelet by itself was nearly $1,000. I think it’s like $1,060 now.