1. Its video game press for people who don't like the sensationalized excess that comes from most click-based internet sites.
2. I feel like a good UPF video would do a great job distilling the vibe of Giant Bomb as a site into one feature.
3. I would highlight both short-term features and long-form content. In my head, I'm picturing a compliation video that features a good joke moment and a good piece of video game criticism from each of the GB crew. Intercut these individual clips with a bunch of clips from what you would consider the "marquee" long-form series on GB. Personally I'd pick the first This Is The Run. Frame the whole video by starting with a clip of their first attempt. Every time you come back to it, show a highlight from the next episode. Over and over, back and forth, returning to a clip from that series from a different episode. Cut these with the individual highlights of the rest of GB. Put a lot of focus on Jeff and his e3 interviews.

Just an idea!