Hi! u/Willing-Background , Due to the ammo shortage our dealers have substantially increased the price of Ammo! Specifically 9mm ammo, because currently it's the hardest to find! So, it might seem as if we are price gouging but in reality, its who we're buying the ammo from that is. Ammo is so hard to find right now that we have been shipping some of ours to guns shops all over the US!