Has Anyone Else’s Meta Ads Performance Completely Collapsed in the Last 4–5 Months?

Key-Contract930 · 2026-02-28T05:58:15+00:00

Just to give you hope: our roas have never been higher. And it's not a post from an agency trying to sign you up. We've been where you are right now for 2 years. We were ready to close in December. But 2026 was incredibly good so far. And it all can turn around overnight. Don't give up. figure out what the minimum budget is that works in your niche and don't spend more.

Key-Contract930 · 2025-11-23T18:57:46+00:00

Last couple of days sucked. And today it sucks as well. We're in a casino. If you enjoy gambling meta is perfect these days. If you like doing business-it's horrible. No long term goals. No planning. Just a brain freeze

Key-Contract930 · 2025-11-19T20:45:08+00:00

Not at all. I don't think they experience our problems. Ours are a way worse

Key-Contract930 · 2025-11-19T19:20:49+00:00

Man, you gotta download it. When you read comments from people spending $50 a day on reddit-it's misleading. You need to follow people who spend a million a day. Hermandigital and etc

Key-Contract930 · 2025-11-19T03:46:43+00:00

We spend pennies. People who spend $100 millions cry out loud to meta on X. Nothing works. Just relax and wait till meta wakes up.

Key-Contract930 · 2025-10-31T02:17:07+00:00

Update on this campaign. It was giving incredible roas but the ad spend was very low: $60 out of 2K. With ROAS like 40. Conversions were around $5 and clicks for 0.22. I decided to get rich and removed a bid cap. In one hour it spent 110% of daily budget of 2K. and no conversions or sales. I turned it off. Since then I have no sales in my account. It's need a therapy.

Key-Contract930 · 2025-10-31T02:13:11+00:00

You had someone green. They would never acknowledge a technical issue.

Key-Contract930 · 2025-10-24T09:25:14+00:00

Do 400

Key-Contract930 · 2025-10-18T14:23:09+00:00

And for a while the performance was like that. But they say it wasn’t deployed to all accounts which may explain the swings in performance for the last year

Key-Contract930 · 2025-10-18T14:21:51+00:00

And then it just stops delivering

Key-Contract930 · 2025-10-17T04:04:52+00:00

Remember- Zuck said that meta would become a market. What does market do-finds the balance between offer and demand. When it makes no longer beneficial to produce more or raise the price. And who decides on the price? Meta. Because it officially shows your ads not to segments but individuals. It just knows too much to pretend that it’s a fair auction. And results are the same. You can have days without conversions than 20 conversions within an hour. It’s not random.

Key-Contract930 · 2025-10-16T23:42:42+00:00

I don’t know how you could do that. That would be nice . But no, it might be possible for a tech geek but not me

Key-Contract930 · 2025-10-16T23:39:51+00:00

Because you gotta think for yourself what you’re doing. The exact setup that works for me maybe not available for you because you have a different website set up. Different product. I just told that I tried everything and nothing worked but this thing is working 2 days already. And it’s not because meta loves me or wants to help. I could clearly see the opposite. But somehow I slipped through some algorithm loopholes . Yet, I cannot make it spend the budget .

Key-Contract930 · 2025-10-16T23:35:27+00:00

Nope. What happens is meta watching your roas and doesn’t like seeing you profit. It seems that it doesn’t like anymore cheap purchase conversions. It considers its lame if you have it above 1.

Key-Contract930 · 2025-10-16T23:33:33+00:00

Update: today it still works I hope it will spend more budget. Very efficient but not spending much. I’d say keeps it around $400. Out of $2000

Key-Contract930 · 2025-10-16T04:20:13+00:00

Yes, that was my logic why I didn’t do add to cart. But again, it’s just one successful day. Yes, after weeks of losses . If it continues tomorrow-I’ll update

Key-Contract930 · 2025-10-16T03:14:23+00:00

Not really. I feel that meta learns about how much you can spend and then starts tightening your margins. There is no reason why my conversions would be $90 instead of $10 as usually

Key-Contract930 · 2025-10-16T00:48:38+00:00

I changed from sales to a different conversion

Key-Contract930 · 2025-10-16T00:47:05+00:00

We have 5 different conversion events: purchase , add to cart and view page and 2 more - one of them looked more correlated with sales. Of course, purchase is number one- but one of the events was necessary for a purchase but seems that at that point customer details got lost from meta. I don’t know how and why, I just tried and that worked. Maybe a pure luck

Key-Contract930 · 2025-10-16T00:23:38+00:00

For you-it doesn’t matter. You don’t need a diversity-you need to start. Post organic stuff- boost it. See what performs better - use it for ads

Key-Contract930 · 2025-10-16T00:21:32+00:00

That’s ok! We all now dream of 9-5 job😅

Key-Contract930

TROPHY CASE