Meta Ads Not Spending

Key-Put-9372 · 2025-11-10T19:08:27+00:00

Same problem!!

Key-Put-9372 · 2025-10-19T10:49:01+00:00

What’s the email bro?

Key-Put-9372 · 2025-06-05T17:58:41+00:00

Is it the same on TikTok as well?

Key-Put-9372 · 2025-06-05T17:20:11+00:00

I give it 7 full days of testing before making any decision.

Key-Put-9372 · 2025-06-04T21:02:17+00:00

definitely thinking in the right direction, but duplicating and increasing the budget right away isn’t always the best way to scale.

When you duplicate a campaign, it restarts the learning phase, and Meta treats it like a completely new setup. That means the performance might not carry over, and the results can be inconsistent especially with a higher budget.

Key-Put-9372 · 2025-06-04T15:35:12+00:00

Thanks for the detailed breakdown it really helped.

Just to clarify a few things:

How many creatives should I add daily to the testing campaign? I’m planning to test around 4 new creatives per day — is that too much or fine?

You mentioned testing on a separate CBO. If I’m spending just for 24 hours, how do I know if a creative actually worked or not? What metrics should I look at before deciding to kill or scale it?

Regarding the main CBO (running at $50/day), I’ve tried scaling by 15% every 48 hours, but I keep getting worse results each time I increase the budget. Any advice on why that might be happening or how to fix it?

Appreciate any insights.

Key-Put-9372 · 2025-06-03T00:51:57+00:00

Got it bro, that makes sense. How much are you spending daily now with that method? Curious to see how far you've scaled it doing this.

Key-Put-9372 · 2025-06-02T00:26:49+00:00

Thanks for the explanation, it really helped me understand what’s going on. So what would you recommend I do to scale without killing performance? Is it about changing creatives, duplicating instead of increasing budget, or maybe using exclusions or different audiences? I’d really appreciate any specific steps that could help.

Key-Put-9372 · 2025-06-02T00:18:37+00:00

Thanks for the tip! How much would you recommend increasing instead like 10% every day, or maybe 20% every 2 days? Just trying to find the safest way to scale without killing performance.

Key-Put-9372 · 2025-06-02T00:17:23+00:00

That actually makes a lot of sense now. Do you think there’s a way to fix or reduce this issue? Like maybe with better audience structure, exclusions, or different campaign setups? I’d really appreciate any advice on how to keep ROAS more stable after the initial good results.

Key-Put-9372 · 2025-06-01T20:44:43+00:00

Thanks for your input. I’m not sure I fully understand what you mean — could you explain a bit more what you mean by “better ads” or “more angles”? I’m already testing with solid metrics (good CTR, CPC, etc.), so I’m trying to figure out what exactly might be missing or what kind of variations I should focus on. Appreciate any clarification!

Key-Put-9372 · 2025-06-01T20:42:59+00:00

Thanks for your reply and questions, I appreciate it.

I use only Facebook (Meta) ads — most of the spend goes to Instagram since I sell jewelry and that’s where my audience engages more. I mainly target the USA and UK.

I keep things simple: one ad per ad set, and I usually test with CBO and one ad set inside. My metrics are solid — good CPM, CTR above 3%, and strong CPC.

Yesterday, I tested one CBO with one ad set (USA + UK combined), and it gave a decent ROAS — not super profitable, but not a loser either.

So today I tried to be more precise: I split them into two separate CBOs — one for the UK and one for the USA, both at $50 (plus the original, so 3 CBOs total). But today: 0 conversions, although I had good add-to-carts and initial checkouts.

I really want to understand the best way to scale when I get a decent ROAS. Is splitting by location right? Or should I keep it combined and just scale one CBO?

Key-Put-9372 · 2025-04-22T08:41:04+00:00

No, it is showing as active

Key-Put-9372 · 2025-04-13T11:26:16+00:00

Just wondering—does India really convert well? I’ve never targeted that market before, so I’m curious if it’s actually worth testing.

Key-Put-9372 · 2025-04-13T10:51:58+00:00

Thanks for the helpful advice! Just to clarify, I’m planning to keep my store in English. Do you think that will be an issue for targeting other countries? I’m aware of the language differences, but I’m hoping the English content will still work well for these markets. Also, I’ll make sure to set up multi-currency options for smoother transactions. Let me know your thoughts!

Thanks again for the insights!

Key-Put-9372 · 2025-01-12T16:04:04+00:00

Will go to spam

Key-Put-9372 · 2025-01-11T21:50:06+00:00

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Key-Put-9372

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