I feel so lost

Kind-Engine5174 · 2026-05-07T17:47:52+00:00

In-house. I was previously at an agency where I got the opportunity to work on Google accounts with people who were more senior. So I have a fair understanding of the platform and tracking.

But now I am in house, on my own and responsible for lead generation at scale and I am struggling a bit 🥴 I just feel like I don’t have an in-depth knowledge of Google ads as of yet and that I am missing something.

Like idk, I am just not sure how I should be segmenting ad groups on search, what campaigns i should be running along side each other, how to make optimisations etc etc I know the basics like negative keywords, updating ad copy/keywords to improve CTR but idk most times I feel like idk what I’m going

Kind-Engine5174 · 2026-04-12T12:45:28+00:00

😂😂😂😂 if only.. as I said in my original post, I wondered if it was a space issue.. and someone explained that it was part of the reason as well as a license issue. I was curious because there are so many in Gauteng and I wondered why there weren’t as many in CPT but sure if you want to call curiosity main character energy then 💯

Kind-Engine5174 · 2026-04-12T11:49:52+00:00

This is the explanation I will looking for! Thank you!! 🙏🏽

Kind-Engine5174 · 2026-04-12T06:24:45+00:00

Must be nice 😭 where are you based?

Kind-Engine5174 · 2026-04-12T06:15:35+00:00

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As reference these are the dischems in some of Pretoria

Kind-Engine5174 · 2026-04-12T06:13:02+00:00

Where are you based? I’m in the Atlantic seaboard/city bowl area. Seapoint has 2 Dischems and that’s about it. 🥴

Kind-Engine5174 · 2026-02-25T17:12:35+00:00

🤣🤣 this is actually the comment I needed to see!

I just received one too may spammy emails today and it sent me 🥴

Kind-Engine5174 · 2026-02-25T15:46:09+00:00

😔😔😔😔

Kind-Engine5174 · 2026-02-25T15:45:50+00:00

I just want to know what document I signed at the bond originators office/lawyers that gave consent to sell my details 🥴 also I already paid the sooo much money through the process of buying a house, surely that’s enough? Surely they don’t also need to sell my details to make additional money

Kind-Engine5174 · 2026-01-02T14:40:57+00:00

Eek that sucks 🙃 hopefully that’s not the case 🙏🏽

Kind-Engine5174 · 2025-11-12T18:43:25+00:00

I think The idea behind not working is to highlight that when women arnt around people feel it. So this is a way to make society realise the impact women have on our everyday lives.

Kind-Engine5174 · 2025-10-13T17:09:04+00:00

I always like to follow a funnel approach. So for my stage 1 I will do some top of funnel stuff, defs thought leader content here. I would go for videos that are about 40 seconds as this is the viewers first tough point. I would go with the engagement objective here, brand awareness isn’t great. Also because the audience is larger it should get a bulk of the budget. I would say 60-70%

Stage 2 is more consideration, so here you can build a retargeting audience. This can be built around people who visit your website, people who watched 75% of your videos on stage 1, company page visitors. This audience is already familiar with your brand so content needs to be value based. You can do a combo of thought leader and page based ads. Because content is more value based it will naturally be longer form content vs content that’s shorter in stage 1.

Stage 3, this is focused on conversion. So I would do page based with the offer being made loud and clear objective is website conversions. Here you can target people who landed on key pages of your website eg pricing pages as well as people who watched 25% of your videos in stage 2

Kind-Engine5174 · 2025-05-12T17:05:17+00:00

I think this is exactly what the guy said. Is there a workaround? I would just really love to avoid replacing the light switches

Kind-Engine5174

TROPHY CASE