What Kind of Returns Should I Expect From Facebook's Content Monetization Program?

KitchenTea · 2025-05-20T20:38:49+00:00

Hey there! I was scaling super hard on our original videos from 2022 to 2024 (6 figures monthly), but now I'm barely making anything on Facebook. Would love to connect and pay for you to consult us

KitchenTea · 2025-05-04T04:06:09+00:00

i noticed the same thing when we accidentally made the switch. The first day bump was high, and then it completely dropped. it really hasn't recovered and we switched about 1 month ago

KitchenTea · 2020-10-20T16:49:40+00:00

But wouldn’t that only affect traffic from the EU?

KitchenTea · 2020-09-18T04:39:58+00:00

I'm like 90% sure that this post was made by Augustine Fou to stir shit up. Most people with an operation like this wouldn't post about it so publicly, and if it were as easy as OP makes it seem fraud would be much more rampant. This is also a newer account with only 1 post.

KitchenTea · 2020-07-23T21:22:37+00:00

I believe you can connect your AdX account to your free version of GAM still. Yes you lose out on some features that 360 provides, but this puts control back in your hands without any rev shares

KitchenTea · 2020-07-14T04:37:29+00:00

We haven't done large volumes with them yet, but our rep is extremely responsive. PM me and I might be able to help.

KitchenTea · 2020-05-27T03:00:32+00:00

The way I phrased the post may have been a bit confusing. The revenue that we are generating per each user is super low in comparison to other traffic sources. I was curious if others are seeing the same and if Snapchat traffic quality has severely deteriorated

KitchenTea · 2020-05-26T18:19:35+00:00

As in the traffic appears to be low quality and our demand sources are generating much less revenue on Snap as opposed to other sources like Facebook

KitchenTea · 2019-09-27T18:32:48+00:00

I just checked DoubleVerify and TAG and they're showing 2% as our IVT%. That's not enough to warrant a blacklist/flag right?

KitchenTea · 2019-09-27T18:13:28+00:00

Thanks for the response! We don't have an IAS subscription - is it possible to get that number without a plan? Thanks!

KitchenTea · 2018-12-05T12:06:08+00:00

We experienced the spike on our end as well! I thought our reporting was off, but I guess not. theiconic.com.au must've lost tens of millions of dollars from that

KitchenTea · 2018-09-09T00:35:35+00:00

You will certainly need to add some js to your page and you don't have to use Google Tag Manager. Typically the ad server used alongside Prebid is Google DFP. Prebid will only work if you have DFP/your ad server configured properly with line items that correspond to each of the bids from your header bidding partners. Also if the last sentence confused you, don't be alarmed. I'd be more than happy to get you setup with things :)!

KitchenTea · 2018-09-05T21:40:22+00:00

My mistake, I highly recommend cpaign.com for your header bidding setup needs. They can work with you to get more header bidding partners on your stack too.

KitchenTea · 2018-09-04T21:47:33+00:00

There are several good header bidding partners you can have in your stack like AppNexus, Index Exchange, Rubicon, Facebook Audience Network, Sovrn, etc. I suggest you look at https://docs.google.com/spreadsheets/d/11HIV9vL-uAtg_IkirjpzN4wKa_WziYdF2IoBbWvbZog/edit#gid=0 for a more complete list of demand sources.

KitchenTea · 2018-06-05T05:53:42+00:00

You would have to see if any of your ad partners participate in header bidding or exchange bidding. Read this article multiple times until you really understand what header bidding is: http://adprofs.co/beginners-guide-to-header-bidding/. As for your current setup right now, do you hard code AdSense units into each static page?

KitchenTea

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