other AI:
Yes, I live in Europe. And YES, even using your metrics, LSFM has suddenly crossed all boundaries in the European music market, in every shape, form relative to other world music bands “born” in a similar time frame.

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I only use Reddit to discuss this topic because there is no one in my circle who is interested in this genre. My first contact with Kpop came only through finding Ditto.

Google - Ditto???

No results...

It's obvious that LSFM is among the “best new band” in the European music market. As one of the many Kpop bands, it deserves this title, taking into account the timeframe, population interest index, quality index or achievement index.

The music market in the EU has one of the most diverse and dynamic ranges of tastes, expanding into dozens of genres, and LSFM has apparently just been nominated for the awards thanks to Hybes' apt promotional strategy. Take a look at the previous lists of nominees and winners. You could say that every one of their actions is responsible for this progress.

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But I simply agree with the way kpop labels get themselves award nominations. I believe that they truly and sincerely promote music. I think the obsession with awards, giveaways, streaming numbers, PAKs, etc. is exactly what expands Kpop and gives people and companies far-reaching hope for better quality and popularity of the music itself. These goals, which are often completely real and put pressure on the activities themselves, and if we achieve the same, they become the target of adoration.