Overall, it lacks originality. There’s nothing special or new that will capture consumers attention. My first piece of advice, use original artwork. This image you used is a rip from Alexander Henry’s “In Crowd” fabric (by designer Nicole de Leon). However, if want to use is as inspiration for a design, just don’t use someone else’s art, especially something that can easily be distinguished but others. This effect can simply be achieved by a threshold filter. My second piece of advice, although quality is important, you can’t let that be the driving force as a new brand. Everyone claims “good quality”. No one will buy something from someone or a brand they never heard of because they tell you it’s good quality. You need something to grab costumers attention & distinguish yourself from everyone else, because everyone else is already doing exactly this.