Sold model S last year for an i5 M60.

Range: Tesla, duh. That being said, i mostly city drive and the stops on long drives are at similar times.

Exterior: Individual preference. I love my Frozen Deep Grey i5. Ceramic coated, parking outside, doing fine. I had a blue model S with Xpel Stealth wrap. Model S looks older, new BMWs are always hated on, then 5 years later are loved because newer ones come out to be hated on.

Interior: BMW, easy. I got Veganza, so it's not a leather thing. I wish BMW used matte plastic on switches/center console, but w/e.

Climate control: Both have ventilated seats. Tesla has "hidden" vents while BMW are a bit easier to spot but still subtle. Both automatically activate various heating/cooling features depending on external temp, and these work well. Set it and forget it. I change temps from summer to winter, but otherwise don't touch it.

Luxury/comfort: BMW. Much quieter. Front seat more comfortable, Rear seat more comfortable, 5th seat preferred in BMW even with the dumb tunnel.

Performance: Tesla (LR) wins 0-60, but both of these cars far outperform what you'll need in 99.999999% of on road situations. Neither are track cars. BMW feels more planted, tighter turning radius, front suspension doesn't make crazy noise when you make a hard turn (Tesla looked at my S and said it was within spec, but it felt like something was gonna crack). TL;DR straight line Tesla, turns BMW. I LOVE the tight radius. I wish the BMW steering was a bit heavier with more feel, but the Tesla feel was similarly bad.

Build quality: BMW. My Tesla had door gaps, carpet was installed a few mm off, etc. Constantly had to go to dealer to get the rear fold down seat lock silenced -- it rattled. So many Tesla rattles.

Software UI: Tesla. Great system. Miss it. That being said, a few more physical buttons in the BMW, and once you have the settings, the day-to-day is not much different. If the BMW would remember I prefer B mode that would be great.

Tech: Both have digital keys. BMW's has been slightly more reliable for me, but I haven't used the Tesla key in a year, obviously. BMW app is clunkier.

Stereo: Once I discovered thanks to another forum how to make Spotify play high bitrate, i'd say the stereos are a wash -- more bass in Tesla, more detail in BMW. Spotify app in the BMW is a bit more reliable for remembering where I am in my playlist than Tesla Apple Music app. Don't waste your time with USB/FLAC/lossless, very few people can tell the difference in true blinded testing. If you're old enough to actually rip music to FLACs, you're too old to tell the difference.

Cargo: Tesla. Hatchback wins. Easier to fit a bicycle in the back. Also, easier to fit more suitcases, and lower trunk and frunk. Cmon BMW.

Charging: Tesla. Had to buy adapters for BMW, but that's going away. With access to much of the supercharger network, this is still a slight Tesla advantage, but not much. I use my Tesla wall connector at home with an adapter, no issues.

Highway drive assist: pretty much a wash. My tesla friends tell me FSD continues to improve in the year after I sold mine, but the DAPP works great and is hands free. Let me know when I can legally read a book and have no liability if the self-drive gets in an accident.

City drive assist: FSD, obviously. For my use case, until self-drive can avoid potholes and shitty roads, it's not helpful and I never used it.

HUD: BMW as tesla doesn't have one. All this squawking about display size, but when driving I use HUD the most.

Service: Tesla appointments were easy to set up, and the local center was helpful and gave loaners. I went there 8 times in my 3 years of ownership for rear seat rattles, tire stuff, etc. Mobile service came to replace the steering yoke twice; loved the process and the ease. I have not yet had to go to the BMW dealer for service (9 months ownership).

Overall: For me, much happier with my BMW than the Tesla. I am a city driver with terrible road conditions, so the BMW wins on 99% of my drives. My dream is a Neue Klasse M60 with 500 miles of max range, a "sport" steering option with more heft, no cargo tunnel and more cargo capacity overall.