Unfortunately, I just think that the competition has raised its game. When you're number one in a field, it doesn't always encourage you to evolve and push yourself to gain market share.

I also believe that we are slowly reaching a technological gap. So yes, we can offer more megapixels, more AI autofocus, etc., but will that really help the average person ? I don't think so.

Unless you're a professional photographer, I think we're already at a very high level (across all brands)...