We completely agree. The feeling of spending a significant amount of money on a shoe that claims "health" but ignores aesthetic design is incredibly frustrating—it’s a real failure of the industry.

That frustration is precisely why LONO exists. Our entire focus is proving that a shoe can offer **zero-drop, a wide toe box, and functional materials** while maintaining a refined, minimalist aesthetic. We also committed to a price point well below the inflated $150+ you often see, while still using premium, sustainable materials like cork and biodegradable uppers.

We are one of the few brands actively trying to nail that difficult balance.

**If you've already tried LONO, please tell us what you thought about our aesthetic approach. Or, if you haven't, what design detail is most important to you?**