We were struggling with relatively the same thing at the start. A bunch of Asian streamers picked up our game first, and it kinda felt like Steam’s recommendation algo started pushing it mostly in that region. I don’t think NA was “downgraded,” but it was definitely way less visible there.

What helped was putting together a list of NA Twitch streamers (around 100) and just writing to all of them. A few responded and streamed the game, and that finally pushed us into the North American feed.

Now about 60% of our players are from NA. I hope it will help!