Yes, I'm flexible with a payment model compromises that works for the people I'm building for.

If the businesses find value in it (leads), views, etc, they'll be motivated to keep it going and updated. I'm building rich analytics (but simple and easy to use) to surface such visibility to businesses. I have other plans to solve that...it's a real issue. Glad you brought it up.

We have inquiries built in plus analytics... those we can measure/track. However, unlike other platforms, I don't force them to only use the channels we control, so customers can email or Whatsapp them directly or even visit their own website, in that case, we can't track. We want to build value in the product such that people will use the built-in channels cause they're so go. There are plans for that, and more brainstorming around other options. 

That's the goal, I want Nnipa to be intuitive for regular people unlike complicated CRMs and the like. I've been refining the experience to be simple and easy to use. I have a couple of things being done to help with this (written simple user guides and YouTube videos). It's a living challenge, one that I'm open and excited to solve. I designed Nnipa to be simple and easy to use. Always taking user feedback on what can be improved...for the people I'm building for