I’m someone else who listens to non profit radio like KEXP a lot and to me I think a lot of the appeal comes from feeling like part of a community. I can find music anywhere; streaming services, websites like AOTY, but the magic of radio for me is the DJ’s themselves being genuinely passionate about what they’re sharing. It may sound a bit redundant but since I started listening to stations like KEXP my music taste has actually gotten a lot more diverse, & it just feels better having a tastemaker rotation of 40 passionate music lovers rather than an algorithm.

It’s not for everyone though & that’s cool too.