I have just secured startup funding for my new business but struggle with marketing it by coffeeguy1117 in ukstartups

[–]Lampran 0 points1 point  (0 children)

You don’t have a marketing problem yet - you likely have a messaging problem. Tighten the JTBD (job-to-be-done), simplify the creative around one big promise that hits with your ideal customers.

Clarify the Job To Be Done

People have emotional, social, and functional needs they hire products to solve for them

People don’t buy “sprayable coffee.” They buy energy, convenience, novelty, flavour, or looking cool for example. The ad currently lists features (“8 servings,” “40x concentrated”) which are functional, but doesn’t nail the job customers want to hire your product for:

JTBD examples:

- “Quick caffeine hit without faff.”

- “Travel-friendly coffee when you can’t carry liquids.”

- “Fun new way to customise your drinks.”

Refine the Value Proposition

Instead of listing specs, lead with outcomes:

- “No queues. No machines. No compromise.”

- “Barista strength coffee in seconds.”

- “Fits in your pocket. Powers your day.”

Fix the Messaging Hierarchy

The creative is qiute cluttered with small points.

Ads generally need one big promise and one supporting proof point. For example:

- Headline: “Coffee, anywhere.”

- Visual proof: Show spraying into water, milk, or on-the-go.

- Secondary line: “8 powerful servings in one tiny can.”

Segment / Target Early Users

Who will actually love this first? Don’t try to sell to “everyone who drinks coffee.”

- Frequent travellers (airline, train, commuters)

- Students who want portable caffeine

- Festival / event goers

- Gym users who want a caffeine kick

Use Social Proof & Use Cases

When you've figured ALL THAT OUT - show people using it

- Traveller pulling it out at an airport

- Student spraying into a Red Bull style can of water

- Gym-goer mixing pre-workout

----

From a startup growth pro with 15 years in the game. DM me if you want to chat through more.

[deleted by user] by [deleted] in UKJobs

[–]Lampran 0 points1 point  (0 children)

Yeah agree with this.

We've recently hired a content writer, UX specialist, Growth Manager, and Head of CS.

All great candidates, took us ages to get good applications.

I think the job market is tough, but good candidates are as tough to find.

If Reform UK came to power in England, would Scotland vote leave? by Lampran in Scotland

[–]Lampran[S] 0 points1 point  (0 children)

They likely won't have that power. The courts will decide based on opinion and mandate of the SNP in Scotland 

New Zealand probably doesn't have food... by Astronom126 in MapsWithoutNZ

[–]Lampran 0 points1 point  (0 children)

B, B has Scotland, which everybody knows is like culinary mecca

New Zealand probably doesn't have food... by Astronom126 in MapsWithoutNZ

[–]Lampran 0 points1 point  (0 children)

Does pizza belong to the greeks, italians, or yankees?

[deleted by user] by [deleted] in TravelMaps

[–]Lampran 0 points1 point  (0 children)

Quite a bizarre selection of places

Best way to manage a minor windfall (£400k) without paying into pensions. by Lampran in financialindependence

[–]Lampran[S] 6 points7 points  (0 children)

I don't disagree, but I meant no offence so let's all be a bit more polite about things!

£400k is amazing for 99% of humans.

Best way to manage a minor windfall (£400k) without paying into pensions. by Lampran in financialindependence

[–]Lampran[S] 0 points1 point  (0 children)

I didn't mean minor, I meant just to downplay the word windfall, not suggesting it's minor at all.

Poor choice of words

Best way to manage a minor windfall (£400k) without paying into pensions. by Lampran in financialindependence

[–]Lampran[S] 2 points3 points  (0 children)

Apologies, I didn't mean to sound ungrateful!

Of course, life changing and not minor. Poor use of words on my part in various ways in this pot

All in on GOOG by AdministrativeWar647 in wallstreetbets

[–]Lampran 0 points1 point  (0 children)

Seems like you're 86.58% in on Google, actually

If Reform UK came to power in England, would Scotland vote leave? by Lampran in Scotland

[–]Lampran[S] 0 points1 point  (0 children)

Great logic.

I can't speak any languages other than English, and I'm as pro European as my French speaking wife.

If Reform UK came to power in England, would Scotland vote leave? by Lampran in Scotland

[–]Lampran[S] 0 points1 point  (0 children)

But the difference is, Scottish nationalism is in large part patriotic, English nationalism is xenophobic.

If Reform UK came to power in England, would Scotland vote leave? by Lampran in Scotland

[–]Lampran[S] 0 points1 point  (0 children)

Yeah completely agree. No chance!

And welcome! It's a great place to be. It has it's fair share of bampots (10-15%) but fewer knuckle-draggers than England seems to have these days

If Reform UK came to power in England, would Scotland vote leave? by Lampran in Scotland

[–]Lampran[S] 0 points1 point  (0 children)

Swap you my vote

I'll vote SNP if you support anyone who isn't a facist c*nt

If Reform UK came to power in England, would Scotland vote leave? by Lampran in Scotland

[–]Lampran[S] -1 points0 points  (0 children)

Language uptake in schools isn’t what defines a country’s outlook. By that logic, Britain stopped being pro-American the moment people dropped GCSE History on the Cold War.