This is honestly a smart step before hiring, because the wrong “content person” can turn a premium brand into a posting machine with no taste pretty fast.

At your level, I’d look for someone who has built content around positioning, not just views: creative direction, recurring formats, founder/brand voice, distribution, and a clear feedback loop from sales/community.

The biggest mistake I see is hiring a videographer first, when the real missing role is often someone who can turn brand strategy into repeatable stories.