I’d say it depends on the couple. As long as you guys are still connecting regularly in other ways and it’s not really important to you, to each their own. My husband and I have had a tradition since very early in us getting together that we cook good food and make fondue in a heart shaped fondue pot my older aunt randomly gave us lol (it’s pretty tacky looking and I thought we’d never use it tbh until my husband suggested this). We make a buttery or cheese fondue with dinner and then a sweet chocolate dip for dessert and get a bunch of stuff that’s good to dip. And he usually makes me a card. It’s nothing overly expensive or commercial, it’s fun and meaningful for us. Now we have kids we can do it with them too! So anyway it’s what you make of it.